Creativity

Creativity is said to be the use of imagination or original ideas to create something that captures and represents that imagination and original idea. In todays world new media has allowed the encouragement of creativity. Through uses of new media and technology creativity has been able to reach new heights and has been able to reach people on a global scale. A perfect example of new media being able to foster creativity is the concept of digital technology talked about in the article titled "1+1+1= 1 the new math of mashups" written by Sasha Frere-Jones.  This article talks about how digital technology has allowed for mashups of songs to become a new form of music. It goes in depth talking about a DJ who goes by the name Jeremy Brown. It talks about how he used digital software to isolate different songs and combine different parts of songs together to make one mashup song. He worked on it for months and once completed it posted it on his website and from their it was made available on iTunes. Using new media and digital technology as shown in this article encourages creativity as stated in the article " You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.” Having places to post your creativity on the web whether its your own website or a social networking site, it allows for you to encourage others to become creative as well, while also encouraging your own creativity. I believe the way new media allows us to foster creativity is by creating something using our imagination and ideas, and being able to share it with the world through the inter web.